The Expo Center of Taylor County and Taylor Telecom announced a 10-year agreement Monday to name the Expo's multi-purpose arena the "Taylor Telecom Arena."
The Taylor Telecom Arena will be the future home to the Western Heritage Classic Ranch Rodeo, West Texas Fair PRCA Rodeo, Texas State High School Rodeo Finals, Youth Bull Rider World Finals, and various other regional and national events.
Part of a recent $55 million bond election, work being done at the facility includes a new multi-purpose arena, midway, and livestock barn, in addition to renovations to the Taylor County Coliseum and covered outdoor arena.
The Taylor Telecom Arena is among projects in the second of three phases of construction, with a slated completion date of April 2020.
The Taylor County Expo Center's Rochelle Johnson and Taylor Telecom's Steve Singletary sign Monday a 10-year agreement for sponsorship rights to the Expo Center's multi-purpose arena. (Photo: Taylor County Expo Center)
The Western Heritage Classic will be the first event in the new arena. Taylor Telecom is a major sponsor for that event.
Steve Singletary, general manager/chief executive officer of Taylor Telecom, said that the company believes its mission and that of the Expo Center are similar.
Both entities were "started out of a need to provide necessary services that were lacking in the rural communities in and around Taylor County," Singletary said.
Taylor Telecom was formed in 1952 to provide telephone services in rural areas.
"We have been avid supporters of the Expo and its events for a long time, and we feel passionate about continuing to support the growth and future of the Expo grounds," Singletary said.
Expo Center General Manager Rochelle Johnson said that there was "much potential for growth for both our organizations through this partnership."
A rendering of the new multi-purpose arena at the Taylor County Expo Center, which will bear the name of Taylor Telecom. (Photo: Taylor County Expo Center)
The Taylor Telecom Arena will feature signage on its east and west sides, meeting room signage, VIP parking spaces, box office naming, venue space, a Legends of the Expo plaque, its name on ticketed events pertaining to the arena, and a website listing.
Naming partners for the Expo Center's livestock barn and covered outdoor arena will be revealed soon, according to a news release.
By: Brian Bethel
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